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SEO Linking Strategies

Search Engine Optimization (SEO) services cannot be successful without considering efficient well-optimized website structure for their clients. It will be very wrong to conduct SEO services and not to consider the website structure by which the information is spread across that website.

Information structure is extremely important both for the human visitors and search engines. SEO services should not simply ignore this very important factor in optimizing websites. At least as SEO service providers, they should inform their clients of better possibilities of getting ranked higher with better website structure.

Ideal Website Structure Recommended by SEO Service Providers

The ideal SEO tip for arranging information in a website structure is to allocate the most important information (files) at the root directory of the website. Then, like in a hierarchy of significance, there should come the second important files in the second layer, below the top layer. The third layer, obviouisly, belongs to the third most important set of information to be placed.

The simple statement above should be elaborated in more details. SEO service providers should realize what the main purpose of the website is: selling a particular product, persuading visitors to subscribe for newsletters, ordering professional services, signing up for membership, etc? According to such fundamental requirements of a website, an efficient website structure should be planned so that search engines realize the connection between the principle keywords, textual content and website structure.

The advantage of building such a website structure is that both search engines and site visitors can find website’s main information very easily and quickly. Of course, it doesn’t mean that you shouldn’t display or mention your main product on the homepage. On the contrary, proper SEO services will emphasize on doing so.

Top Layer of a Website Structure

The homepage of a website is supposed to introduce the main purpose of the website. SEO services should make sure that there are links to the most important information files in the root directory of the website from the homepage. Also, there should be links to the main sections of the website: The separated bodies of information each leading search engines or website visitors to a certain area of the website like products, articles, affiliate program, downloads, blog, etc.

There could be other important files that need to be found by search engines as soon as they enter the root directory of a website although not mentioned in the search engines. They are files like sitemap, resources, etc.

Second Layer of a Website Structure

Proper SEO service providers allocate the second layer of a website to the sections which serve as the main hubs to the bottom-line information existing in a website. Therefore, by implementing a topical website structure that distributes the main bodies of information in the second layer, SEO services administer what to be categorized where.

The files in this section will be crawled by search engines after the ones in the root directory. So, they should be the ones that aren’t needed to be immediately found by search engines. In other ones, they should be the second important files after the ones at the first layer of the website structure.

Third Layer of a Website Structure

Proper SEO services leave the least important website files in this section. They are the files containing the ultimate information website visitors are looking for. In other words, people aren’t looking for anything deeper than them. This helps them arrive at such webpages in two clicks. The result could be a click on the action button to order anything the website offers at the third click altogether.

The interesting point about the search engines’ behavior is that they treat the files based on what comes first is more important. So, the closer a file is saved to the root of a website directory, the more importance it has been given by the website designers or SEO service providers. Being ignorant of this fact will not let the SEO work achieve its ideal goals.

Professional SEO Services Inter-Link Website Structure Tightly

Having well-structured website is a desirable objective for every website owner. As mentioned earlier, good search engine optimization service is supposed to take care of this issue. What makes the difference here is how to weave various layers of a website into each other.

The answer is in a strongly inter-linked website structure. The various sections of the website can help the overall website skeleton if they are tightly linked from several webpages. Such powerful internal linking is indicative of a professional SEO service that has taken care of the well-linked website structure as well.

Site Booster

4
Feb

What You Should Look for in an SEO Company

   Posted by: admin   in SEO Linking

Because of the growing success of SEO in internet marketing, web development companies today are now incorporating their own SEO campaigns to further increase their capability in providing quality websites for their clients; quality in terms of ROI (Return of Investment).

As part of the many strategies of internet marketing, SEO has become one of the most popular means of promoting a website through use of search engines. Search engines, as we all know, are the only gateway for us, users, to find the information around the web; most information coming from popular websites, others coming from those we didn’t even know exist. This is why SEO makes it its top priority to get a website to get the top rank on popular search engines such as Yahoo! and Google.

Many businesses today, such as yours, are about to make use of the services that an SEO company provides. But before entering in such agreement, there are things that you should know about SEO and the process that these SEO guys take to make their efforts successful. Here is a list of what SEO companies do and how they can provide you with quality services.

Ranking Assurances

It’s important for an SEO company to make assurances on the rank they can provide you with. If you ask them about that and you couldn’t get straight answers, then you might as well look elsewhere, because these guys can’t assure you with a successful SEO campaign. Ask questions and references if necessary. Don’t worry, they won’t charge you for that.

Check out what the SEO Philippines can provide you for your SEO campaign and efforts.

Website Redone

SEO campaign involves a lot of changes in the structure of a website. There are several things that an SEO company looks at on a website before starting their campaign, and among the things to consider include the number of graphics or flash objects embedded on the site and complexity of navigation. If you have lots of embedded objects and your navigation includes pull-down menus and hierarchical trees that do not make use of CSS, then you’re in for a lot of problems. These features prevent search engine spiders in crawling your website, and if this happens, your SEO efforts will take a lot longer. Worse comes to worst, you may have to make a major overhaul of your website to make it more SEO friendly. Keyword rich content are what search engines spiders were looking for. It’s like a buffet of live insects for these spiders to crawl on to and spin their webs.

Link Building

Among the many strategies involved in SEO campaigns, link building is the most important. It shares about half of the success of an SEO campaign. An SEO company should provide you a step by step approach on every process of link building they are making. It’s important for you to make sure that every link that they put on your website is relevant to the theme of your website, because link farming is a major offense in SEO and is considered as Black Hat SEO (an offense punishable by banishment). The SEO company should provide a detailed link analysis and tell you where your competition stands and what steps they would take to get links from topical sites, directories and social networks. It’s difficult to determine the number of links required, but the firm should provide competitive link research and analysis.

Check out what the SEO Philippines can provide you for your SEO campaign and efforts.

Constant Reporting

If you’re to hire an SEO company, it’s important that they can provide you with a weekly or monthly report on the progress of their SEO efforts. It’s also important that you’re filled in on what processes are they using in their SEO efforts. But you must also understand that these things take some time; weeks, months, and even years. So don’t expect getting the number one rank in a month. The most important thing is that you understand the reports and that strategies are being applied and adjusted. SEO takes time to materialize, but once it gets to the top, then that is the time that you’ll feel the presence of success.

Pricing and Services

SEO companies should provide a clear listing of the cost of each service that they will provide you on their efforts. Some SEO companies tend to forget this part. And by the time they collect your bills, you’ll be surprised of how many service costs they’ve added. So make sure that these services are properly outlined and organized.

Some companies provide only SEO, but some also provide other services such as PPC, web analytics, multi-variate testing, e-mail marketing, social media optimization (blogs, videos and podcasts), linking and more. If you want a firm that does all more than just SEO, then ask them if they can do all those sort of things for you.

Check out what the SEO Philippines can provide you for your SEO campaign and efforts.

Qualifications

Take your time and make a study about the team you’re hiring for your SEO campaign, because these guys will be working with you until the very end. It’s also advisable to check on their references, or on their previous clients. Make sure you get some information of what efforts they did on their campaign. Testimonials from clients are great ways to find out about your potential vendor. Much like when selecting a doctor, plumber or gardener, word of mouth is powerful. Their list of successful rankings should have traffic for relatively common terms.

Check out what the SEO Philippines can provide you for your SEO campaign and efforts.

Now these are only guidelines on what to look for when hiring a company to do SEO for you. But the success of an SEO campaign doesn’t rely only on the firm, but on you too. Getting in touch with your hired firm is among the many ways where you can guarantee the success of your SEO campaign. Providing them the information they need such as full access on your website is a plus.

Putting a lot of pressure on your SEO team is not very advisable because these things take some time before feeling its effects. Some processes such as reconstructing the structure of your website takes a lot of time. Looking for relevant link partners and building up communities also take a lot of time. Keyword research also takes time to finish. So don’t pressure them onto seeing some good results in 2 weeks time, because these things take months to feel its effect.

For SEO campaigns and assistance, visit the SEO Philippines company at www.myoptimind.com for more details.

Wendy Ang

Here are 7 Good Reasons Why You Should Do Article Marketing:

1. Helps you become recognized as the subject matter expert. Writing articles on your topic gives the people an impression that you are an expert in the field. As a matter of fact, the more articles you’ve written on the same topic, the more you’ll be recognized as the expert or the go-to-person.

2. Gives your articles extra exposure. Publishing the articles on your blog ain’t going to produce huge results unless you have a constant stream of visitors to your site. Marketing your articles are just like placing your ads all over the ‘online’ walls - it increases the exposure of your articles and exponentially increases your results.

3. Article marketing equals free advertising. You trade quality content with the websites’ webspace. Article sites love accepting solid articles with quality content and they are willing to do so even if it means giving you more webspace for your articles. Think of it as a win-win situation.

4. Gains trust in your readers. Cover a range of sub-topics in your subject and through the sincerity and quality of your articles, your readers gradually develops a natural form of trust with you. They know you truly care for their success and they’ll be more willing to listen to what you have to offer.

5. Article marketing increases your link popularity. Think of the limitless number of websites your articles can submit to and you’ll imagine the amount of backlinks to your site. The more backlinks you receive, the higher perceived value your sites has as far as search engines are concerned. With more backlinks, your site will rank higher in search engines.

6. Article marketing has a lasting effect. Unlike most advertising methods, article marketing produces a lasting effect. A good example would be advertisements you see on the newspapers or the streets. The moment the advertisements are taken down, they cease to promote the service or product they serve.

Unlike those advertisments, site owners do not mind displaying your articles on their sites. They are like advertisements that once you put up, they last virtually forever.

Dominic Tay

3
Feb

SEO Strategy - On-page Optimization

   Posted by: admin   in SEO Linking

While implementing search optimization, it’s imperative to understand that SEO focuses on two factors, “On-page” factors and “Off-page” factors.

On-page factors include factors which are related to the website itself such as web contents, Meta tags, Alt Tags, Keyword density and internal linking structure of your website etc.
Off-page factors are factors which are not associated with the website but does influences its rankings. These are links from other website, Anchor texts used whiling linking to these websites etc. These factors are NOT in control of your website. Off-page factors play an important role in how your website ranks on search results.

To make our visitors understand these factors more clearly and understandably, we have listed below few useful articles for easy references.

Internal Linking - An introduction:

The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on links. Its pagerank is a measure of this.

We will, in this article, measure the importance of good internal linking architecture on googles pagerank.
When setting up the linking architecture of your site keep in mind that links are of two kinds:

•    Internal links
•    External links

Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other pages.

External links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation.
In essence, if your pages are orphaned (no one links to them) or lying isolated within your web site thats not good news from a pagerank point of view.

To enjoy a good pagerank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.
A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good pagerank than a page from a low pagerank

Internal Linking: A Primer

Proper internal linking ensures that the web pages are accessible to search engines & that they are indexed properly.(This is not to discount the navigational ease of the end user) A good internal linking structure should be intuitive as well as functionality driven. That will benefit everyone.

Internal linking on the other level decides the pagerank flow within the website. The pages that are linking to that page get a pagerank benefit from that page. Then it stands to reason that if the maximum number of pages linking are internal pages they will retain the maximum pagerank emanating from that page. This will boost their ratings as well.

Vikas Malhotra

Without a doubt getting high quality backlinks to your site is the backbone to search engine optimization. If you want to rank well in Google or any search engine you need quality websites linking to your website.

It tells the search engines that your site must be good if so many other websites are pointing to your site. Many internet marketers are beginning to understand that there is one type of link that is far better than any other type of backlink.

What type of backlinks you ask? Education backlinks better known as .edu backlinks.

Why do the search engines regard edu backlinks as the best on the internet? Great question. .edu backlinks are the most trusted links on the internet because they are from colleges and universities. In the mind of the search engine spiders an education website does not link to just any website, they only link to websites that really have something to offer.

There is a big problem with most education backlinks though. Most education websites now use the nofollow tag with any external link that goes away from their site. They know that there are people out there that will try and exploit their websites because they know that the links they provide to websites are the most powerful for the obvious reasons discussed above.

The nofollow tag basically tells the search engines not to count the backlink on the education website because they might be trying to exploit the education website. Now because of the nofollow tag that is used for most .edu backlinks most marketers don’t even bother with trying to get them anymore.

Believe it or not there are many edu websites that can give .edu backlinks to a website that do not use the nofollow tag, these are the websites that internet marketers can still use to gain some very big love the Google and the other search engines.

There are actually people on the internet that work with education websites that will help you get dofollow edu backlinks but it typically costs money for these backlinks. However it should be realized that the cost is normally worth it if used with a solid backliking strategy.

If you ever get the chance to get a dofollow edu backlink from an education website jump on it if you can afford it. It could make all the difference to your search engine optimization efforts.

Mike Row

3
Feb

SEO Strategy - On-page Optimization

   Posted by: admin   in SEO Linking

While implementing search optimization, it’s imperative to understand that SEO focuses on two factors, “On-page” factors and “Off-page” factors.

On-page factors include factors which are related to the website itself such as web contents, Meta tags, Alt Tags, Keyword density and internal linking structure of your website etc.
Off-page factors are factors which are not associated with the website but does influences its rankings. These are links from other website, Anchor texts used whiling linking to these websites etc. These factors are NOT in control of your website. Off-page factors play an important role in how your website ranks on search results.

To make our visitors understand these factors more clearly and understandably, we have listed below few useful articles for easy references.

Internal Linking - An introduction:

The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on links. Its pagerank is a measure of this.

We will, in this article, measure the importance of good internal linking architecture on googles pagerank.
When setting up the linking architecture of your site keep in mind that links are of two kinds:

•    Internal links
•    External links

Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other pages.

External links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation.
In essence, if your pages are orphaned (no one links to them) or lying isolated within your web site thats not good news from a pagerank point of view.

To enjoy a good pagerank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.
A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good pagerank than a page from a low pagerank

Internal Linking: A Primer

Proper internal linking ensures that the web pages are accessible to search engines & that they are indexed properly.(This is not to discount the navigational ease of the end user) A good internal linking structure should be intuitive as well as functionality driven. That will benefit everyone.

Internal linking on the other level decides the pagerank flow within the website. The pages that are linking to that page get a pagerank benefit from that page. Then it stands to reason that if the maximum number of pages linking are internal pages they will retain the maximum pagerank emanating from that page. This will boost their ratings as well.

Vikas Malhotra

3
Feb

Home Internet Marketing Strategies

   Posted by: admin   in Linking Strategies

The title probably got your attention, but maybe this is not so new. And then again, maybe it is new as the internet is not that old. Human beings have been writing for millennia, Writing on the internet with this much ease has only been done for a very short time. I have written a number of articles on the subject of internet marketing, mostly because I am investigating the same, and the best way to clarify your thinking is to put it on paper. For more detail go to: www.achieving-liftoffs.com.Articles will do this for you. Emphasis is on the basics, the kinds of things that anyone new to internet marketing can and should do, not the fancy stuff. These are the not so new home internet marketing strategies that more experienced internet marketers continue to do themselves on a regular basis. They provide the internet marketer with a dependable, recurring, high, and consistent proven income. Focus will be on article marketing because I have become aware of how important this has become to the search engines.

My honest wish is that I had started my online business about 15 years ago when the internet was just getting popular. Like most I didn’t. When I did make the decision to start an online business, and I was really new to home internet marketing strategies, I looked at a number of websites for the keywords I had chosen. I remember the first time I spied on my competition. The site had over a thousand links. I had about 10. I thought to myself, how am I ever going to get this many? The competition is tough! Sites with pr four and pr five on page one of Google are so far ahead of me, I will never be able to make up this lost time.

I spent the next few months focusing on my linking strategies along with directory submissions. Traffic continued to increase until all of a sudden, I could not seem to find any higher pr sites to link to. I had pretty much run into most of the relative web sites. Many of them required a pr four or higher. For more detail go to: www.the-30-minute-marketing-miracle.com.Most ignored my requests to be a link partner. This was probably because of the number of requests they receive. I did not want to link to the pr zero sites any more because I realized that this was not going to help my site when I reciprocate.

Then I submitted the five new ones in one week. Within a week my web page went from about page five and six to page one and two in MSN. It also climbed dramatically in Google for one relatively low traffic keyword phrase. Web page visits increased immediately by one hundred or so. The really cool thing about the search engine pages that my web site was showing up for on page one and two, is that the articles are also showing up on page one and two. So, surfers are clicking on my main web page by clicking on my web page link, and if they don’t do that, they would also see and click on the article links showing up on the same page.

crystal
http://www.articlesbase.com/internet-marketing-articles/home-internet-marketing-strategies-728455.html

Without a doubt getting high quality backlinks to your site is the backbone to search engine optimization. If you want to rank well in Google or any search engine you need quality websites linking to your website.

It tells the search engines that your site must be good if so many other websites are pointing to your site. Many internet marketers are beginning to understand that there is one type of link that is far better than any other type of backlink.

What type of backlinks you ask? Education backlinks better known as .edu backlinks.

Why do the search engines regard edu backlinks as the best on the internet? Great question. .edu backlinks are the most trusted links on the internet because they are from colleges and universities. In the mind of the search engine spiders an education website does not link to just any website, they only link to websites that really have something to offer.

There is a big problem with most education backlinks though. Most education websites now use the nofollow tag with any external link that goes away from their site. They know that there are people out there that will try and exploit their websites because they know that the links they provide to websites are the most powerful for the obvious reasons discussed above.

The nofollow tag basically tells the search engines not to count the backlink on the education website because they might be trying to exploit the education website. Now because of the nofollow tag that is used for most .edu backlinks most marketers don’t even bother with trying to get them anymore.

Believe it or not there are many edu websites that can give .edu backlinks to a website that do not use the nofollow tag, these are the websites that internet marketers can still use to gain some very big love the Google and the other search engines.

There are actually people on the internet that work with education websites that will help you get dofollow edu backlinks but it typically costs money for these backlinks. However it should be realized that the cost is normally worth it if used with a solid backliking strategy.

If you ever get the chance to get a dofollow edu backlink from an education website jump on it if you can afford it. It could make all the difference to your search engine optimization efforts.

Mike Row

2
Feb

SEO Strategy - On-page Optimization

   Posted by: admin   in SEO Linking

While implementing search optimization, it’s imperative to understand that SEO focuses on two factors, “On-page” factors and “Off-page” factors.

On-page factors include factors which are related to the website itself such as web contents, Meta tags, Alt Tags, Keyword density and internal linking structure of your website etc.
Off-page factors are factors which are not associated with the website but does influences its rankings. These are links from other website, Anchor texts used whiling linking to these websites etc. These factors are NOT in control of your website. Off-page factors play an important role in how your website ranks on search results.

To make our visitors understand these factors more clearly and understandably, we have listed below few useful articles for easy references.

Internal Linking - An introduction:

The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on links. Its pagerank is a measure of this.

We will, in this article, measure the importance of good internal linking architecture on googles pagerank.
When setting up the linking architecture of your site keep in mind that links are of two kinds:

•    Internal links
•    External links

Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other pages.

External links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation.
In essence, if your pages are orphaned (no one links to them) or lying isolated within your web site thats not good news from a pagerank point of view.

To enjoy a good pagerank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.
A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good pagerank than a page from a low pagerank

Internal Linking: A Primer

Proper internal linking ensures that the web pages are accessible to search engines & that they are indexed properly.(This is not to discount the navigational ease of the end user) A good internal linking structure should be intuitive as well as functionality driven. That will benefit everyone.

Internal linking on the other level decides the pagerank flow within the website. The pages that are linking to that page get a pagerank benefit from that page. Then it stands to reason that if the maximum number of pages linking are internal pages they will retain the maximum pagerank emanating from that page. This will boost their ratings as well.

Vikas Malhotra

The title probably got your attention, but maybe this is not so new. And then again, maybe it is new as the internet is not that old. Human beings have been writing for millennia, Writing on the internet with this much ease has only been done for a very short time. I have written a number of articles on the subject of internet marketing, mostly because I am investigating the same, and the best way to clarify your thinking is to put it on paper. Articles will do this for you. Emphasis is on the basics, the kinds of things that anyone new to internet marketing can and should do, not the fancy stuff. These are the not so new home internet marketing strategies that more experienced internet marketers continue to do themselves on a regular basis. For more details visit to www.free-ad-system.com .They provide the internet marketer with a dependable, recurring, high, and consistent proven income. Focus will be on article marketing because I have become aware of how important this has become to the search engines.

My honest wish is that I had started my online business about 15 years ago when the internet was just getting popular. Like most I didn’t. When I did make the decision to start an online business, and I was really new to home internet marketing strategies, I looked at a number of websites for the keywords I had chosen. I remember the first time I spied on my competition. The site had over a thousand links. I had about 10. I thought to myself, how am I ever going to get this many? The competition is tough! Sites with pr four and pr five on page one of Google are so far ahead of me, I will never be able to make up this lost time.

I spent the next few months focusing on my linking strategies along with directory submissions. Traffic continued to increase until all of a sudden, I could not seem to find any higher pr sites to link to. I had pretty much run into most of the relative web sites. Many of them required a pr four or higher. Most ignored my requests to be a link partner. This was probably because of the number of requests they receive. I did not want to link to the pr zero sites any more because I realized that this was not going to help my site when I reciprocate. I had to do something different.

Then I submitted the five new ones in one week. Within a week my web page went from about page five and six to page one and two in MSN. It also climbed dramatically in Google for one relatively low traffic keyword phrase. Web page visits increased immediately by one hundred or so. The really cool thing about the search engine pages that my web site was showing up for on page one and two, is that the articles are also showing up on page one and two. So, surfers are clicking on my main web page by clicking on my web page link, and if they don’t do that, they would also see and click on the article links showing up on the same page.

Fresh articles are important in the article directories as well. If the article directory has a recently added section, your article title will show up on that page as well. This not only exposes the article to surfers who frequent that article directory, it provides you web page with another back link in addition to the article back link itself, even though it may only be for a short while. Article directories like Idea Marketers will display this link not only on their main page, but on the pages of articles that are relative to your topic. For more information logon to www.impacts-popup.com .They have made a science out of creating internal links for their own web site because these pages also contain links back to their own web pages. I had one article in this article directory that generated dozens of back links because the anchor text link showed up on a number of sub-pages.

Here is something about writing articles that I have found a personal observation on. The longer you are pursuing a business, and searching for that one thing that will give you the proven income that every marketer on the internet seems to promise with little or no effort on your part, the more focused your articles become on the keywords you want your web site to show up on page one in the search engines for. When I realized that this was incredibly important, as well as the anchor text in the author box, the higher my web page started to climb in the search engines. My web pages now show up on page one and two in MSN and Google for about a dozen key word phrases. I am adding about one hundred visits per day on average every month.

Dennis