Search Engine Optimization (SEO) services cannot be successful without considering efficient well-optimized website structure for their clients. It will be very wrong to conduct SEO services and not to consider the website structure by which the information is spread across that website.
Information structure is extremely important both for the human visitors and search engines. SEO services should not simply ignore this very important factor in optimizing websites. At least as SEO service providers, they should inform their clients of better possibilities of getting ranked higher with better website structure.
Ideal Website Structure Recommended by SEO Service Providers
The ideal SEO tip for arranging information in a website structure is to allocate the most important information (files) at the root directory of the website. Then, like in a hierarchy of significance, there should come the second important files in the second layer, below the top layer. The third layer, obviouisly, belongs to the third most important set of information to be placed.
The simple statement above should be elaborated in more details. SEO service providers should realize what the main purpose of the website is: selling a particular product, persuading visitors to subscribe for newsletters, ordering professional services, signing up for membership, etc? According to such fundamental requirements of a website, an efficient website structure should be planned so that search engines realize the connection between the principle keywords, textual content and website structure.
The advantage of building such a website structure is that both search engines and site visitors can find website’s main information very easily and quickly. Of course, it doesn’t mean that you shouldn’t display or mention your main product on the homepage. On the contrary, proper SEO services will emphasize on doing so.
Top Layer of a Website Structure
The homepage of a website is supposed to introduce the main purpose of the website. SEO services should make sure that there are links to the most important information files in the root directory of the website from the homepage. Also, there should be links to the main sections of the website: The separated bodies of information each leading search engines or website visitors to a certain area of the website like products, articles, affiliate program, downloads, blog, etc.
There could be other important files that need to be found by search engines as soon as they enter the root directory of a website although not mentioned in the search engines. They are files like sitemap, resources, etc.
Second Layer of a Website Structure
Proper SEO service providers allocate the second layer of a website to the sections which serve as the main hubs to the bottom-line information existing in a website. Therefore, by implementing a topical website structure that distributes the main bodies of information in the second layer, SEO services administer what to be categorized where.
The files in this section will be crawled by search engines after the ones in the root directory. So, they should be the ones that aren’t needed to be immediately found by search engines. In other ones, they should be the second important files after the ones at the first layer of the website structure.
Third Layer of a Website Structure
Proper SEO services leave the least important website files in this section. They are the files containing the ultimate information website visitors are looking for. In other words, people aren’t looking for anything deeper than them. This helps them arrive at such webpages in two clicks. The result could be a click on the action button to order anything the website offers at the third click altogether.
The interesting point about the search engines’ behavior is that they treat the files based on what comes first is more important. So, the closer a file is saved to the root of a website directory, the more importance it has been given by the website designers or SEO service providers. Being ignorant of this fact will not let the SEO work achieve its ideal goals.
Professional SEO Services Inter-Link Website Structure Tightly
Having well-structured website is a desirable objective for every website owner. As mentioned earlier, good search engine optimization service is supposed to take care of this issue. What makes the difference here is how to weave various layers of a website into each other.
The answer is in a strongly inter-linked website structure. The various sections of the website can help the overall website skeleton if they are tightly linked from several webpages. Such powerful internal linking is indicative of a professional SEO service that has taken care of the well-linked website structure as well.